Marketing without strategy is noise generation. Most agencies execute tactics—run ads, post content, send emails—without building durable competitive position. At WordReward, we start with strategic questions: What position are we building? What trade-offs create unfair advantages? How does each execution compound previous work?
This section documents strategic frameworks from running WordReward and working with clients who need depth over deliverables. Real strategy means choosing what NOT to do, accepting trade-offs, and building positions that strengthen with each execution.
Core insights:
Strategic Thinking, From Real Life to Digital Marketing
Six strategic patterns with real examples and ROI validation.
Why Most Marketing Isn’t Strategic
The difference between tactical activity and strategic positioning.
Trade-offs and Strategic Choices
Why real strategy requires sacrificing good options for great ones.
Related: Running a Business with ADHD • Off-Grid Reality and Professional Obligation
